How consistent are your social media accounts?To lift your brand, it's important to have a cohesive strategy across your platforms. Consistency doesn’t mean all your profiles have to look identical, but they should echo the same vibe and voice. To help you better understand your social data, check out this link social media audit template. It's pretty easy to access a friendly report with detailed insights.
Social media contains some savvy auditing tools, that give you precise data about your business’s online performance across all of your social media platforms. Focus on metrics like:
Place the data of the above metrics for all your social media accounts into a spreadsheet or an online auditing template, so you can easily compare them. With numbers in hand, you can see whether you have met, fallen short of, or exceeded the goals you set for your brand. For each goal, you can know whether your actions or inactions have impacted the results. For instance, engagement of your content may have fallen short of your expectations. By using social media auditing tools, you can discover why this is the case. Perhaps you haven’t posted enough content or posted too much. Or perhaps your content was too promotional and not personal enough to make your target audience engage. Use social media auditing tools that have built-in sentiment analysis so you can find out why your audience hasn’t responded in the way you hoped.
Online advertisements like Facebook ads (used for both Facebook and Instagram) are wicked valuable in improving engagement and driving leads when marketed like a boss. A social audit will analyze your marketing strategy and give you additional tactics to improve your ad campaigns.
Competition is everywhere and that's not a bad thing. Get ahead by comparing your brand with your competitors'. A social media audit assesses comparisons across the board to reveal areas in which you can concentrate more (in which areas)to attract new customers.
Need help with a social audit? Contact us. We're here to help: info@elixr.media.
